Lane Bryant is and has always been on a mission to celebrate women of all sizes. Hence, the reason they did the #ImNoAngel show around the same time Victoria’s Secret did their annual runway show. And it’s also the reason they tried to get an ad titled “This Body” aired on major networks recently. Unfortunately, it was rejected.
In the ad, plus-size women, including models Ashley Graham and Precious Lee, unapologetically show off their bodies, and what they’re capable of–that includes exercising, posing, and breastfeeding–in the clip. But that was either too much for some people, or they simply didn’t like the ad, because networks, including ABC and NBC, opted against airing the spot. According to TMZ, aside from reps saying they didn’t want the commercial “as is,” they didn’t give a real explanation as to why it didn’t float their boat. TMZ said that “Our sources firmly believe it’s a size issue and not nudity … since thinner women frequently appear in commercials which are already airing. Think Victoria’s Secret.”
And in a statement emailed to Cosmopolitan, Lane Bryant confirmed the story:
The THIS BODY campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes. What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her. The THIS BODY commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!
Nothing really stuck out to me while watching that would make me believe the ad was inappropriate in any way, but it definitely grabs your attention from start to finish. Check out the clip for yourself and let us know what you think about the different networks reportedly deciding against featuring the commercial.