Meet Ofunne Amaka, The Beauty Blogger Who Created A Makeup App For Dark-Skinned Women

March 5, 2016  |  

As a dark-skinned woman, the struggle is real when finding makeup that truly reflects my own skin tone. Sometimes a liquid foundation is too yellow. Sometimes it’s too red. All to say, most of the time I’m left to my own devices to mix both for the perfect color — which isn’t always so perfect.

 That’s where beauty blogger Ofunne Amaka comes into play. She too, a dark-skinned woman, has experienced the difficulty of finding a flattering shade for her beautiful chocolate complexion. “After a number of disappointing purchases, where I ultimately guessed completely wrong about how a product would look on me, I thought to myself, ‘I wish there was a resource that allowed me to see swatches of the latest makeup products on darker complexions,'” she told Glamour.
Instead of giving in, Amaka made a way out of a serious woe that many dark-skinned women have been dealing with since what seems like forever.
To begin, she took her idea to Instagram (@cocoaswatches), where she displayed images of makeup swatches and how they looked on different complexions, including her own. Of course, with not many swatches showcasing brown skin, the account built a large following quickly.
Now, Amaka has decided to expand her growing platform to an actual app titled Cocoa Swatches. The new app is an extension of the Instagram account, combining both original and user generated content, which aids dark-skinned beauties in discovering new makeup products that are suited to their complexion. Plus, ladies are given an accurate visualization of how the product will look without having to waste their time and money.
Congratulations are certainly in order for Amaka, as the beauty industry has been lacking resources for black women.

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