Back in October, after the Tidal concert, I wrote a piece about why I was still not completely sold on the music, streaming service yet. I mentioned the fact that up until this point, the brand seemed to be relying on star power rather than actual product. And the concert, which was supposed to be huge, with incredible celebrity talent left quite a few people disappointed.
The one highlight from the concert was that the money was going to be going to charity. In October, the name or type of charity hadn’t been announced yet. Which caused alarm for some people. “Why won’t he name the charity?” “This just means that money is going right back into his pocket.”
But this week we learned that wasn’t the case at all. According to The Grio, Jay Z and the people at Tidal donated $1.5 million to Black Lives Matter and other social justice groups including the Dream Defenders, the Black Youth Project.
Some of the funds will also be allocate to organizations created by family members of police brutality victims like the Oscar Grant Foundation and the Trayvon Martin Foundation. All of the funding came from that concert.
I have to admit, it’s quite impressive.
So much so, that when I heard the news I immediately thought about signing up for the service. I’m still conflicted about whether or not I need a music streaming service at all. I just canceled Apple Music after that free trial. But I’m convinced that if I had to choose one, it would be Tidal for the simple fact that their most recent moves seem to prove that they really are for the people and are hearing their concerns.
Many of us have known this about Jay Z and Beyoncé for some time now though. We remember them showing up to the Trayvon Martin rally. Writer dream hampton talked about how the Carters “wired tens of thousands” of dollars to bail Black Lives Matter protestors out of jail after they’d been arrested.
And then we can’t ignore the in your face Blackness of Beyoncé’s “Formation” video, her trip to Haiti to assist with their children’s hospital. And that’s not to mention the very practical way Beyoncé is planning to give back to Flint, Michigan by starting a children’s fund to help the children affected by the lead-contaminated water.
I’ve certainly had my criticisms of the brand before. But money talks and I like they that are publicly putting it in places that are important to me and many others in the Black community.
Does the recent donation to Black Lives Matter change your opinion about Tidal? Does it make you want to buy the service?