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After shocking the world with a surprise release of her first single since 2014, “Formation,” Beyoncé decided to add another great marketing tool to boost conversation about her upcoming Super Bowl performance and alleged world tour.

Instead of a song or a music video, she decided to re-up her fan merchandise with a brand new collection in honor of her new Internet-breaking single. Titled the Formation Collection, the newly released merchandise features her meme-able lyrics that have been flooding social media since yesterday afternoon.

So, whether you’re a hot sauce in your bag kind of gal or you believe in slaying and “twirling on them haters,” there’s something for you to covet to pledge your allegiance to Beyhive for just $60 and under.

Continue scrolling to see the offerings and shop here.


Conversational Tote, $25

Haters Crewneck Sweatshirt $60

Conversational iPhone Case, $25


Slay Tee, $25


Picante Dad Hat, $36


Conversational Tee, $35

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