Timberland: Purchased by Parent Company of The North Face

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Two brands that have been long-term favorites of urban apparel shoppers will soon be managed under one corporate masthead. Wall Street action watchers are excited by the recently announced agreement between Timberland and VF, owner of The North Face, which details VF’s plans to buy the iconic footwear company for $43 a share. The proposal will net Timberland shareholders $2 billion — and VF shareholders have responded by sending the company’s share price up almost 11% to over $100 a share.

The deal has been approved by the board of both companies, and is awaiting shareholder and regulatory approval for full execution. It is expected to go through by the third quarter of this year.

Analysts have praised the move, citing the strength of the Timberland brand internationally as a core asset that will enhance the VF portfolio, which includes other outdoor lifestyle companies such as Vans and Nautica. Industry estimates for Timberland’s first-year revenues under VF range between $700 million and $1.6 billion.

Lovers of the Timberland brand can rest assured that the larger organization will not dilute its characteristic style. Barron’s reports:

Morningstar analyst Peter Wahlstrom praised the fact that VF … “allows individual brands to function independently and pursue separate growth initiatives while leveraging centralized procurement, information technology, and logistics.”

So the brand many love will remain independent as it comes within the VF fold. As an investment opportunity, shares of VF are expected to continue on their upward trend. The parent corporation has set an aggressive goal for Timberland’s growth at 10%, with few competitors in their segment that can match their brands’ popularity and penetration. Now is a good time for African-Americans, who helped to make Timberland a hot commodity capitalize on Timberland as an investment.

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