Xerox Chief Ursula Burns Redirecting the Business

- By

(Wall Street Journal) — For Xerox Corp. Chief Executive Ursula Burns, the future of the venerable printer and photo-copy machine maker isn’t in making copies.  Ms. Burns has spent the nearly two years since she took on the CEO role trying transform Xerox into a services-based business, as the rise of digital technology has cut into the company’s traditional hardware line. In three years, two-thirds of company revenue will likely come from “services,” or contracts to manage other companies’ back office operations such as printing, human-resources and other areas of their business, she says.  The cornerstone of Ms. Burns’s strategy, Xerox’s 2010 acquisition of Dallas-based services company Affiliated Computer Services for $6.4 billion, was initially criticized by shareholders and industry observers for being too costly in the midst of a recession and too large—ACS had 74,000 employees to Xerox’s 54,000 at the time.

Read More…


Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN