Y’all know we love a good study. Recently, an interesting one popped up on our radar that suggests that there may be a link between the number of matches made on Tinder to the style of outfit that you’re wearing in your main profile photo.
According to Mashable, after combing through 12,000 profile photos of men and women between the ages of 18 and 40, researchers found that many users are wearing similar outfits, which means they’re not exactly standing out to potential suitors.
The Tinder study revealed that 72 percent of men and 56.2 percent of women on the dating application were likely to wear basic outfits and neutral colors. 32.8 percent of men play it safe by wearing long-sleeved button down shirts in their profile photos, and 11 percent wear suits in their primary photos. Women, on the other hand, preferred to wear dresses in their profile photos–21.7 percent to be exact–while 13.3 percent wore tank tops.
“Clothing is an important way for individuals to provide signals to prospective matches,” said Dr. Jessica Carbino, a sociologist for Tinder. “A large segment of both male and female users wear clothing that signals a clear indication of masculinity or femininity.”
Both genders were more likely to wear black in their profile shots, followed by white, blue and gray.
“A profile photo provides an important glimpse into an individual’s personality,” Carbino continued. “Individuals are choosing to signal certain elements of their personality through their clothing choices, such as a decision to wear shorts and a t-shirt versus a suit and tie. While the type of clothing an individual wears is not directly associated with being liked or not, clothing is one factor in creating the portrait of who a person is.”
To stand out to potential matches, researchers suggest adding some color to profile photos.
“Given that the vast majority of users are wearing neutral colors, individuals who want to make a splash should wear a vibrant color.”
Good to know.