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Photo Credit: Birchbox

Photo Credit: Birchbox


For some, rocking a bare face to the gym for a workout is a necessity, but for others, there’s no comprising glam — even a smaller waist.

Well, for those of us who can’t help but to conceal a few dark circles or marks, groom our eyebrows to perfection before hitting the gym, and more, Birchbox has now got you covered — literally!

The monthly beauty box subscription has recently revealed its second makeup brand called Arrow. “We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without trying too hard,” Birchbox co-founder and CEO Katia Beauchamp told Instyle.

The Arrow collection features several different products that are equally lightweight and long-wearing: cheek tint for a natural flush ($18), lip balm that flaunts a natural-looking shade according to your skin’s pH ($14), aluminium-free deodorant ($9), makeup bag ($12), and a gift set that contains all of the products above ($36). 

All of the aforementioned are now available on, with the beauty brand already in talks of expanding the line to include mascara, tinted serum, cleansing cloths, brow gel, and many other products.

So, what do you think ladies? Is makeup at the gym a no-go or now a must-have thanks to Birchbox?

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