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We told you back in October that Oprah Winfrey joined forces with Weight Watchers, purchasing a 10 percent stake in the company for $43.2 million. The company’s share price doubled, and Winfrey was able to increase her investment to around $70 million in one day after her stake was announced.

But Winfrey’s choice to team up with Weight Watchers is about more than just a good business venture. The mogul has struggled with her weight for quite some time, doing so in the public eye. But she’s trying to drop the pounds again, this time, with the help of the company and her many fans.

She promoted this new weight-loss journey and Weight Watchers as a whole in a new advertisement that debuted over the holiday weekend. It’s quite an emotional one, with Winfrey sharing her personal journey and why she still hasn’t given up, at 61, on being the woman she knows she’s capable of being. If you’ve ever been overweight (*raises hand*), you know that she’s preaching:

“Inside every overweight woman is a woman she knows she can be. Many times you look in the mirror, and you don’t even recognize your own self because you got lost, buried in the weight that you carry. Nothing you’ve ever been through is wasted. So every time I tried and failed, every time I tried again, every time I tried again, has brought me to this most powerful moment to say, if not now, when? I feel that way, and I know millions of other people feel that way. Are you ready? Let’s do this together.”

And fans of the very influential media maven are already feeling inspired:

“Love Oprah! I’m excited for her and hope this is going to be the answer for her. I know I plan on being a ‘Weight Watcher’ for the rest of my life. It works!”

“Ok has anyone else seen the new @WeightWatchers commercial w/ @Oprah . Had me in tears. 2016 I need to conquer this weight loss demon!”

“Oprah just turned a weight watchers commercial into an emotional experience… How you do dat”

Check out the empowering advertisement with Winfrey’s message and both footage and photos of her past weight-loss attempts, below.

 

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