As many of us know, Christmas Day was chock full of family and friends, good food, gift-giving, and of course all the men in the family huddled around the TV watching several hours of basketball.
However, the NBA stars that are known for defensive plays and scouring triple doubles, decided to talk about much more than their love for the game. On Christmas, a public service announcement debuted, in which four ballers – Stephen Curry, Carmelo Anthony, Chris Paul and Joakim Noah – lent their voices to an anti-gun violence campaign by Everytown for Gun Safety, an organization that aims to prevent gun violence.
“My daughter Riley is that age,” Curry says, referring to a three-year-old girl that was fatally shot over the summer. “The gun should never be an option,” Anthony says during his segment.
The series of videos, which aired as one commercial, was shot by director Spike Lee, who is also a member of the organization’s creative council.
“I think [Lee] sensed and saw that our guys were feeling that same passion that he had and he reached out to Adam [Silver, the NBA’s commissioner] and said, ‘I want to do something about this and I think we should do it together,’ and we thought it was a good idea,” said NBA president of social responsibility and player programs, Kathy Behrens.
“The guys really wanted to kind of put their voices behind this, and so we like the way it’s come together, and I think the guys speak very passionately about the issue of trying to end gun violence, trying to make their communities stronger and safer for families.”
Watch each of the NBA player’s video segment below.