Confessions of a Mompreneur: 8 Best Marketing Books For 2016 Success

December 24, 2015  |  

With the new year moments away, we still have time to prepare and get our game plan together of how we’re gonna attack and conquer 2016. Entrepreneurs have to evaluate many different aspects of their business. Marketing and promotion are at the top of the list of things that we all can improve and master. Developing your business to reach more, will eventually evolve into more success. With so many avenues to promote, entrepreneurs must find a way to juggle them all.

One of the most popular ways to market right now is to use the platform of social media. Social media has become such a powerful tool. We’re still in the early stages of learning how to use it to it’s fullest potential of growing our business and maximizing our customer base. A great way to tap into different perspectives on how to master the art of promotion is to pick up one of these marketing books to gain major insight. With so much knowledge in this field, you’ll be able to take 2016 by storm!

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk

For the business owner that is looking to leave their distinct mark on social media, this book is for you.  Social media expert Gary Vaynerchuk explains how to stand out, getting the voice behind your business to be seen and heard…loud and clear. Giving great advice on how to turn traffic into sales, keep customers happy and build relationships via social media. It covers everything an entrepreneur would want to know about bridging the gap between business and social media.


Permission Marketing

by Seth Godin

If you’re looking to market to customers outside of social media, this book will give you great advice on making that happen. Permission marketing is when you solely focus on marketing to people that have signed up to receive updates, information and whatever you have to offer them. It’s a great way to capture your audience and keep them interested. This book explains how this way of marketing can be extremely beneficial to your business.

Instagram Power

by Jason G. Miles

The entrepreneur that sees Instagram as a goldmine, this book would be a perfect tool for you. Instagram Power teaches us how to “build your brand and reach more customers with the power of pictures.” If you’ve ever heard that a picture is worth a thousand words, this book helps turn those pictures into thousands of dollars. With insight on how to properly use hashtags, post effective images and more, this book is a gem for any marketing strategy.


You, Inc.: The Art of Selling Yourself

by Harry Beckwith

Anyone that wants to promote their vision, along with their products or services, should grab this book. Sometimes the person behind the brand is just as interesting as what they’re selling. You, Inc., explains the art of being the best you and that you are a very important element in marketing and growing your business. Sometimes it’s a good idea to step in front of the camera and make things happen!

How To Deliver A TED Talk

by Jeremey Donovon

For the entrepreneur that knows that presentation is everything, this book would be a great read. How To Deliver a TED Talk challenges you to go deep inside your vision and present it to your audience, to captivate their attention and awareness to your business. This guide is not only important for business interests, but personal as well. With 100 great tips to offer, you’ll be able to view how to present and market your company in a new way.



The Power of Visual Storytelling

by Ekaterina Walter

If you’re interested in more customer engagement and drive, this will be a perfect marketing guide for you. The Power of Visual Storytelling breaks down statics of various social media tools, explaining how your customer views everything that you publish. Giving an overview on how to grow your company by using photos, videos and presentation. Your social media strategy can grow and flourish into so much more with reading this blueprint.

Romancing The Brand

by Tim Halloran

When wanting to establish a successful business with an abundant amount of customer support, this book gives critical insight on how to do so. Romancing The Brand explains critical information on keeping your brand innovative and unique. Gaining insight on structuring relationships, these tips will lead to success and growth in many ways.

Promote Yourself: The New Rules for Career Success

by Dan Schawbel

To establish stronger confidence in promoting yourself as the awesome entrepreneur that you are, great tips can go a long way. Successful marketing comes from a strong mind, with your established strength in business. This book explains how to take charge of your journey and make the best out of your opportunities!

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