Lebron James Shares His Sheets
(Black Enterprise) — He quenched our thirst with Sprite, kept us moving down the court with the latestNikes, and just like a good neighbor he’s given us humorous State Farm insurance commercials (the brainchild of Black Music Month Power Player Steve Stoute). Now LeBron James is providing another surge of marketing energy all his own. The Miami Heat star, along with business partner Maverick Carter and brand executives Warren Struhl and Jessie Itzler, recently announced the launch of Sheets, dissolvable energy-boosting strips through Purebrands, LLC. With the creation of Sheets, James and company, are set to be leaders in the untapped arena of energy delivery.