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Last Tuesday, the Victoria’s Secret Fashion Show aired on CBS, and as always, it left some in awe of the brand’s lingerie, and others feeling very aware of their bodies and what work they might want to do on them to look like one of Victoria Secret’s lauded angels.

But Lane Bryant is saying to hell with all that. The plus-size brand delivered their own response to the kind of messages they feel Victoria’s Secret and their fashion show offer when it comes to pinpointing what is sexy. Not only did they have a Lane Bryant Cacique Lingerie ad air right after the show, but they even had an #ImNoAngel fashion show to send their own message: “it’s time to represent sexy for all women.”

And it makes sense. The average woman in this country doesn’t look like a Victoria’s Secret Angel (and those models don’t really range in size). Plus, skinny is not the end all, be all of sexy. And Lane Bryant wanted to remind people of that by having beauties like Ashley Graham and Precious Lee rip the runway while also encouraging other women to share images of themselves, comfortable in their own skin, with the hashtag #ImNoAngel.

We love this idea. And while some might think it is shade to Victoria’s Secret (and yes, the name of the campaign is a little divisive), I think it’s good to balance out the images we see on our TVs and in the media in general. That way, everyone knows that there’s not one way to be beautiful. Check out more from the #ImNoAngel runway show and social media campaign below.



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