The people have spoken: more diverse dolls, please.
Sunday night, filmmaker Ava DuVernay and Mattel, the brand that makes Barbie, announced on Twitter that the doll made in the likeness of the Selma director (@AVAETC) would be available the next morning. No less than a few hours into Monday and the Ava DuVernay Barbie Doll, $65, was sold out on the site TheBarbieCollection.com.
“Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful,” she (@AVAETC) tweeted.
Posted up in her director’s chair, the Ava doll wears a black turtleneck and jeans with red and white sneakers. And fans were buying them up, possibly for kids, but for themselves too. The DuVernay – like other dolls based on public figures – are generally targeted to collectors and adults.
Back in April, Mattel released one-of-a-kind Barbie dolls based on six women for the Variety magazine’s Power of Women Luncheon, including Duvernay, actress Kristin Chenoweth and fashion magazine editor Eva Chen. “Barbie has always represented that girls have choices, and this spring we are proud to honor six ‘Sheroes’ who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, general manager for Barbie, at the time. Ava also tweeted: “All my proceeds from #AvaBarbie will be sent from @Mattel to @ColorOfChange + @WitnessOrg.”
The Barbie brand has been undergoing a big makeover to their brand recently, offering not only a larger variety of dolls, but also making some ground-breaking moves like featuring a boy in their ad for a Moschino Barbie, releasing an Andy Warhol Barbie, as well as their Imagine the Possibilities campaign, encouraging girls to imagine that they can be anything. Already this year Barbie announced a limited edition doll for singer/actress Zendaya. And at New York Toy Fair earlier in 2015, Mattel vowed to release dozens of new Barbie dolls – including eight different skin tones and 14 different hairstyles throughout the collection. Here’s the link to get the Ava DuVernay Barbie Doll on Amazon.com.