Rihanna’s Next PUMA Installment Is Reportedly Headed To NYFW

November 28, 2015  |  


2016 is bound to a be big year for global pop sensation Rihanna.

From teasing her faithful #Navy with her eighth studio album ANTI to gearing up for a world tour featuring Travis $cott, The Weeknd and Big Sean to creating her very own talent agency, chick has a lot of exciting ventures lined up in the near future.

Recently, it has been reported that Rih Rih is adding yet another bullet point to her laundry list of ideas for the new year and it includes her position PUMA’s global brand ambassador and women’s creative director. Aside from her wildly popular PUMA Creepers that have been selling out in just minutes upon arrival, the “Presh Out The Runway” singer is reportedly planning to debut a new PUMA collection at New York Fashion Week for Fall 2016.

According to Fashion Bomb Daily, the show will feature her entire collaboration with the apparel and footwear company that has been a huge success and revived the brand’s presence. In addition to reports, Rihanna’s own website for her Clara Lionel Foundation actually unveiled the exciting news, as the foundation will auction off one ticket to the fashion show for a lucky fan–the starting bid is a steep $15K so may the best #Navy faithful win.

The package includes a business class flight to New York City for two nights, a pre-show styling package; backstage access following the show; an invitation to the afterparty; one of each style of the entire Fall 2016 Rihanna x PUMA collection; an autographed pair of her PUMA Creepers and much more.

Sounds like Rihanna is pulling out all the stops for this runway show, and we already know the fashions will be top notch.


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