Alicia Keys Wants To Help End Racially Motivated Mass Incarceration With Viral Campaign & Petition

November 22, 2015  |

More than just a chart-topping soul chanteuse, Alicia Keys dedicates lots of time time, emotion and energy to activism and philanthropy.

After running the TCS New York City Marathon in support of the Keep A Child Alive cause, the “Superwoman” singer announced on Friday (Nov. 20) that she would be taking on another challenge: mass incarceration. Keys, who has created her own social justice movement, titled “We Are Here” has decided to partner with prison reform group #cut50 — a group wants to cut the prison population in half over 10 years — to bring audiences a new viral video campaign, which calls on both Congress and the White House to pass “meaningful” criminal justice reforms before the end of the year.

The newly released campaign also is a call to action for alternatives to incarceration, including ” drug treatment and rehabilitation programs, as well as programs to help prisoners upon release,” according to PEOPLE.


“Too many families – and our communities – are being destroyed by mass incarceration,” Keys said in statement to PEOPLE. “We need policy reforms that can keep people out of prison who don’t need to be there, and ensure that our justice system helps to heal communities, families and individuals.”

Van Jones, a former Obama administration advisor and founder of #cut50 said, “They could have no better spokeswoman than Alicia Keys, who knows how to make change.” “[W]hen Alicia gets involved in an issue, she moves the needle in a major way.”

Watch the newly released campaign video above and if the spirit moves you, sign their petition.

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