Mini Mogul In The Making: At 13, Essynce Moore Is Building A Lifestyle Brand
Essynce Moore may be a kidpreneur, but she’s all business. The 13-year-old is serious about her ventures; she’s got one of the tightest websites I’ve seen, even compared to entrepreneurs twice her age, and she’s already a serial entrepreneur.
Moore is owner Essynce Couture, LLC, an online boutique that sells natural body products for kids, tweens, and teens called “Wynk” by Essynce Couture. On the site you can buy everything from cupcake soaps to “Geekly” style clothes or youthful business attire. At her Passaic, NJ-based Essynce Couture Spa and Boutique, young ladies can get their hair done, facials, mani-pedis, and even a total style makeover. Moore also founded Essynce Couture University, through which she teaches entrepreneurship, motivational speaking, and facilitates workshops for other children, tweens, and teen at different colleges. Then there’s Essynce Publishing, which she opened to promote her new book, 6th Grade Middle School Chronicles.
Moore was just six years old when she got interested in fashion. By 10, she had opened her e-boutique to sell her clothes. Since then it’s been a steady stream of development for the business-savvy teen. In 2014, she showcased at both NY Fashion Weeks and Atlanta Kids Fashion Week, and also modeled on the runway. That same year she was awarded “2014 Young Emerging Leader” by Alpha Kappa Alpha. This year, Moore, who is even a member of the New York Youth Chamber of Commerce, debuted her book and landed a role in the movie the King of Newark.
MadameNoire (MN): You have a lot going on– several businesses, school, and a social life. How do you do it all?
Essynce Moore (EM): I just try to balance it all. I always make sure to have time with my friends. We have a movie night or go to the mall.
MN: What’s your typical day like?
EM: I have school, then homework; if I have free time I may see my friends. On Saturday, I work. On Sunday, I have chores like cleaning my room.
MN: How did you come up with the idea of Essynce Couture when you were six years old?
EM: I always loved going shopping but I was never satisfied with the clothes. I always wanted to change them a little, so I started drawing designs in my sketchbook. Then in 2010 my mother said let’s take a few ideas out of the sketch book and have them made. We found a seamstress and then sold the clothes online. I got good reviews and lots of likes for my T-shirt line, and they were selling quickly, so we went on from there.
MN: How has the line developed?
EM: With every collection I learn something new. I started being more detailed with my designs so it would be more Essynce Couture — to make the brand have a signature style.
MN: What is Essynce Couture University?
(EM): Essynce Couture University is when we teach 5-17 years old how to be entrepreneurs and run their own businesses. I also do a lot of speaking engagements and Essynce Couture University held its’ first youth entrepreneur conference.
MN: What made you open the spa?
EM: We do everything at the spa–it’s a hair salon, a nail salon. We have facials, wax eyebrows. I opened it because I think it’s important for kids to get pampered too sometimes.
MN: How often do you debut a line for Essynce Couture?
EM: Twice a year we show a new line.
MN: Do you have trouble getting people to take you seriously because of your age?
EM: I think with a lot of people they are very curious. Yeah there are the judgments, but I feel like I am taken seriously when I am seen in action.
MadameNoire.com: What are your goals for Essynce Couture?
EM: I want to see Essynce Couture go global. I also want to write more books and teach more.
MN: Will you continue the business once you had off to college?
EM: Yes, even in college, of course. I guess I will make it all work. My mom and I have to way to make things happen.
MN:Sometimes it has to be a challenge to “make things happen?”
EM: Of course, sometimes we have to make sacrifices, such as when I was nine I was taking dance class but unfortunately I had to stop because the classes were on the same days I had fashion shows. I don’t think I have any regrets. When I do something great with my business, there’s nothing else like it.
MN: Do you reinvest your earnings into the business?
EM: Half goes to my business, the other half goes to myself and my employees. I have some friends who help me out at the spa when they have time. My mom is there everyday.
MN: What do you like to splurge on?
EM: I love to go shopping. I love clothes! I am always finding an outfit I must have. But it’s either clothes or food!
MN: What do you love about what you do?
EM: I love what I do because it lets me express who I am.
MN: What advice would you give other your entrepreneurs?
EM: Don’t let your age stop you. It’s just a number. Pursue your dreams.