H&M Under Fire After Racist Comment In Response To Lack of Diversity In Marketing Campaign

November 8, 2015  |  

Inequality in the fashion industry is nothing new, but every so often one major brands gets caught in the crossfire of the heated topic.

Most recently, mass retailer H&M rubbed many the wrong way with a Twitter comment that suggested white models portray a more “positive image” for the brand, according to Eyewitness News.

The apology came after social media user, Tlalane Letlhaku, tweeted H&M South Africa, asking the store to please include black models in their store campaigns to appeal to everyone.

//platform.twitter.com/widgets.jsH&M tweeted back that its workers make selections that “convey a positive image” in its stores. Check out H&M’s full apology below:

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