How Google Can Save Your Business Time and Effort

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(Inc.) — When Michael Salvatore joined Bowery Lane Bicycles as chief officer of nearly everything, he set out to streamline their processes. The start-up based in New York was formed in 2008 as a locally born, locally supported, and locally sustainable business.  Founders Patrick Benard and Sean Naughton make a point of working with local vendors. As they state on their website, “ninety-nine percent of bikes sold in the U.S. are not made in America. We are a part of the 1%.”  Salvatore quickly noticed that everyone was using their personal email addresses so his first step was to create aGoogle Apps account and @bowerylanebicycles.com email addresses for the employees. They organize their calendars (and sync them on various devices) usingGoogle Calendars, and all of their manuals, marketing materials, and more are Google Docs accessible to their freelancers and vendors, regardless of location. Why Google? Because at their core, Google is a company that set out to organize the World Wide Web via search.

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