More than just hilarious memes and witty commentary, Black Twitter is a force for good, highlighting and seeking to punish those who let their racism hang all out.
One Arizona woman learned this the hard way when she tweeted recklessly.
Erika Escalante, 20, posted a picture of she and her friend in a cotton field, captioning it:
“Our inner ni–er came out today.”
It didn’t take long before the tweet went viral and Black Twitter not only informed Escalante of her misstep but also started doing some research. She deleted the tweet but not before people were able to grab screenshots. With the original tweet as both evidence and ammunition, users eventually discovered that Escalante was employed as an intern at Isagenix, a company that markets dietary supplements and personal care products.
They reached out, blatantly asking the company if they supported this type of behavior. The company, where she was working as a paid intern, fired her within two hours.
Kevin Snyder, a spokesman for the company, told an Arizona Fox affiliate: “We were shocked when we saw, it’s not what you would expect. When I looked at it, I immediately knew we had to make a swift action. It was unanimous. It is a complete conflict of who we are and what we stand for as a company.”
Later, the same Fox affiliate reached out to Escalante for comment. She was nothing but apologetic.
“I apologize fully. I take full responsibility for what I have done. It’s just not OK.”
Escalante, who is a Spanish linguistics major, said it was a mistake on her part.
“I am sorry if you took this to heart. I am so sorry. I didn’t mean it at all. It was just a mistake, that’s all I can say.”
She continued, “It was just a lack of my better judgment. I was not thinking at all.”
You can watch her interview in the video below.
Erika has said that she has since deleted all of her social media accounts. She also noted that there is, however, someone posing as her on Twitter, with a similar handle, using an image from the broadcast video above as “her” avatar.
Either way, we sincerely hope she learned something from this very costly lesson.
In the meantime, handclaps for Black Twitter for caping and crusading against racism and foolishness.