The MTA was under fire last week following reports that they banned subway ads for THINX, a brand of underwear specially designed for women on their periods. Initially, it was reported that the ads which display women in hip hugger briefs, cracked eggs that symbolize unfertilized eggs and grapefruit that symbolize vaginas were not approved by Outfront Media, the company that screens advertisements for the public transportation agency.. According to THINX executives who spoke with Cosmopolitan, Outfront found the images to be “inappropriate,” “regardless of the context.” Furthermore, THINX executives say that they were told the advertisements could not be approved because they contained the tagline “For Women With Periods,” and executives were concerned that children would see the word “period” and begin asking their parents questions.
In no time, supporters took to social media to blast the MTA and Outfront Media, but it was later clarified by Outfront that they only told THINX that the “suggestive” ads may not work with MTA’s “tightened guidelines.” Many believed that the ads had already been rejected, but according to Outfront, they were still up for review by the MTA at the time.
“We suggested changes that we felt were appropriate for the riding public and were hoping to work with the advertiser to refine the copy,” Outfrount said in a statement, according to the New York Times.
“They’re kind of backpedaling because there’s so much social pressure to run these ads,” said THINX co-founder Miki Agrawal.
Tuesday, the company received the “green light” to run the advertisements without any changes. According to a spokesperson for the MTA, they will go up on November 9 in the Bedford Avenue station in Williamsburg, Brooklyn.