Rick Ross, the Maybach Music Group and Blogging the Revolution
(New York Times) — Rick Ross has old friends, and Rick Ross has new friends. The old friends are from the neighborhood: Mr. Ross’s first crew was Triple C’s, or Carol City Cartel, named after the rough neighborhood north of Miami that Mr. Ross and the other members — Gunplay, Young Breed, Torch — called home. Where did Mr. Ross meet his new friends, the members of Maybach Music Group? It’s 2011: he met them on the Internet. Well, maybe that’s not where he met them, but it’s where they’re from, more or less, where they’ve achieved their greatest notoriety outside their hometowns. The new crew members — Pill, Meek Mill, Wale, among others — with heavy presences on hip-hop blogs, exemplify the modern way of getting attention. Judging by the composition of Maybach Music Group, the speed with which it was assembled and the subsequent speed with which its album was released, it’s hard not to think that Mr. Ross used rap blogs as a scouting tool, as a virtual farm team, and also as an inspiration.