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Now that she’s making it do what it do with her television network, Oprah Winfrey has moved on to her next major project.

According to the Associated Press, the media maven recently purchased a 10 percent stake at Weight Watchers for approximately $43.2 million. The acquisition scored the businesswoman nearly 6.4 million shares of the company.

As a result of the five-year partnership, Weight Watchers has earned the right to use Winfrey’s name, image, likeness and endorsement for the brand’s programs, products and services with her approval. Oprah has also received the right to use the Weight Watchers brand and logo for collaborative promotional efforts.

Winfrey will also be joining the weight loss and maintenance company’s board of directors. With the television personality’s recent inclusion, the Weight Watchers board has expanded from nine to ten members.

The five-year agreement includes one-year renewal terms.

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