Bob and Cortney Novogratz are a design duo—and parents to seven children—who recently bought a 1920s-era castle in the Hollywood Hills. They’re blogging for People.com about the rewards, risks, messes, and successes of the project, but the real gems for everyday are their expert tips and tricks for home renovation.
Here’s what the design duo says about bringing art into your home.
Art is and has always been one of our favorite things to collect. Not only does it bring personality, warmth, and conversation into your home, it’s also a great investment.
As designers with 25 years of experience in N.Y.C. and a year under our belt of the burgeoning art scene in L.A., we’ve got a few tips to help you start a collection of your own.
1. Art galleries and museums are great tools for discovering your style. Galleries are free and are great introductions into the social world of art. Museums are either free or affordable and are endless sources of inspiration. If you’re in New York, visit the MOMA and the New Museum; if you’re in Los Angeles, visit LACMA, MOCA, and the recently opened Broad.
2. If you’re on a budget, start cheaply with photography or a limited edition print.
3. Support local artists — go to your local college shows to become familiar with new, innovative talent. Flea markets are great for finding treasures — you never know when you’ll stumble upon a Picasso.
4. If you’ve got kids, blow up their art and frame it. One of our favorite pieces of art was done by our son when he was 5.
5. The internet is also an amazing source for learning about and collecting art. We love the Jealous Curator, a blogger who curates contemporary art tremendously. Our absolute favorite source for art online is Exhibition A, an online platform that supports artists and encourages people to begin collecting art by selling art by top artists at a super affordable price. We’ve bought many pieces from them. We’re all about affordable art.
Once you’ve done your homework and invested in a great piece, do it justice by framing it properly. It’s recommended to float art without using mattes, and letting the art dictate the color of the frame.
Like everything, the key to buying art is to buy what you love. You’re the one who’s going to live with it on your wall, enjoy it, and tell people the story about where you got it. Go bold or go home, and don’t be afraid to buy art that expresses a viewpoint.
For more design tips, you can follow The Novogratz them on Twitter at @TheNovogratz