How To Build Your Brand With Twitter

May 26, 2011  |  

(Black Enterprise) — Twitter is one of the hottest social networking tools on the planet with 190 million users. It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start.

Customize Your Twitter Handle:  Twitter enables users to customize their Twitter handle with a vanity URL (up to 15-characters) to brand their presence. First, you have to decide if you’re going to create an account that’s centered on your personal brand or your business brand. Personal branded accounts are great to help establish individuals like CEOs and entrepreneurs as thought leaders. For personal brands, I recommend using your name as your Twitter handle (i.e. @HillHarper or @BillGates) in order to own your identity on Twitter. If you decide to use a different handle, you should still secure your name to ensure no one else uses it, which could potentially damage your brand. The other option is to develop an account that aligns specifically with your business brand (i.e. Best Buy Customer Service: @TWELPFORCE). Either way you have a unique opportunity to engage potential customers, humanize your brand and interact in real-time conversations.

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