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Next time you’re at a national monument and someone utters the words “Let’s take a selfie,” make sure the coast is clear — and your balance is stable.

You likely heard about the 55-year-old Japanese man who died trying to take a selfie at the Taj Mahal last week. The tourist slipped and fell down the stairs losing consciousness which ultimately led to his death. But while the incident may sound like nothing more than a freak accident, it’s a frequent one that often coincides with Instagrammers’ need to take pictures of oneself.

Given the déjà vu experienced after hearing the tale above, Mashable decided to look into just how common such deaths are and they found that more people have died trying to take selfies in 2015 than they have in shark attacks. Yeah. Though the figures are small — 12 versus eight — they do say a lot about our social media vanity which has literally become a dangerous characteristic.

Things have gotten so bad, Mashable pointed out, that the Russian Interior Ministry had to release a brochure warning against selfies that “could cost you your life, with an aide telling Al Jazeera: “Before taking a selfie, everyone should think about the fact that racing after a high number of ‘likes’ could lead him on a journey to death and his last extreme photo could turn out to be posthumous.”

Let’s hope more people heed that warning in the future.

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