E-Books Outsell the Traditional at Amazon
(Fast Company) — Since April the first, for every 100 print-and-paper books Amazon has sold, it’s also sold 105 e-books, according to a fresh Amazon announcement. Kindle e-readers arrived, along with a small but fast-growing digital bookstore, in November 2007–by July 2010, Amazon notes, Kindle book sales had surpassed hardcover book sales, and then six months later beat the paperback books sales rate. Now Amazon’s customers are “choosing Kindle books more often than print books. We had high hopes this would happen eventually, but we never imagined it would happen this quickly,” says CEO Jeff Bezos, comparing Amazon’s 15-year heritage of selling physical books to just four years of e-book sales.