More Than Just Athletes: 10 Business-Minded Players

May 18, 2011  |  

Derek Jeter

Not to be outdone by Melo in New York, Jeter topped a survey by Sports Business Daily of 49 of baseball’s business movers and shakers, pulling in 80% of first-place votes as the sport’s signature star in 2010.  His endorsement deals are with the likes of Nike, Ford, Gatorade and Gillette.  According to Forbes, he made over $30 million in the last year of his 10-year, $189 million dollar contract for wearing the “Pinstripes.”

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