Three black women business owners have combined their smarts and social media savvy to bring Black businesses to the forefront using Periscope. Periscope is a new, live video sharing platform allowing users to share their life with the world.
But for Adeea Rogers (Trendy Socialite), Christine St.Vil (Moms N Charge™) and Pamela Booker (Koils By Nature),the new platform is used for much more than just day-to-day life. The dynamic trio decided to start #BlackBizScope to help Black businesses be discovered and gain a new following via Periscope.
If you’ve been living under a rock, Periscope allows its users to live broadcast on both Periscope and Twitter while the audience may ask questions, leave comments and “heart” (think Facebook likes) the broadcast. BlackBizScope has over 400 followers on the new streaming service and a group of 200 black business owners on Facebook.
“The primary benefit is free (as of right now) advertising for their business. Black Biz Scope is a community that provides services that facilitate Black-Owned businesses (service and/or product driven) by providing a hub to market, target, identify, and expand their brand,” said St.Vil in an interview with The Huffington Post.
St.Vil is the Founder, CEO of Moms ‘N Charge™. Rogers is the Founder of the International Natural Hair Meetup Day and Booker is the founder and CEO of popular natural hair brand Koils By Nature.
The trio hosts a weekly broadcast every Friday from 10-11am EST and 6-8pm EST where their growing community logs into the featured business’ periscope profile and shares it with their followers. The idea is to create a larger platform and viewership for Black businesses, while also keeping more money circulating among black owned businesses.
The profile is already proving to be a success with high engagement reported after each broadcast. Black Biz Scope publishes the analytics after each show and on average receive 200 live viewers and 8,800 hearts for each business broadcasted.
“…although last Friday 2-3 businesses received well over 400 live viewers and over 20K hearts in 15 minutes). People are engaged because they see the value and support first-hand,” said St.Vil.
If you are interested in joining the Black Biz Scope community, all you have to do is send your name, business name, product or service, time zone, Periscope handle and timezone to join @blackbizscope.com.
Periscope is proving to be a viable resource for businesses looking to attract new audiences. Have you signed up yet?