Taking The Snap Back Too Far? New Mothers Schedule In-Room Beauty Appointments After Labor

August 4, 2015  |  

We’ve all “ooohed” and “aahh-ed” our friends, family and colleagues’ hospital pictures after giving birth. While the mother may still be sweaty with patches of hair all over her head, none of that matters because she’s just been inducted into the mommy club and that’s a honor.

Sure, we have those friends who make certain a fresh crowned set of braids keep them looking as cute as one can be in labor, but it appears an increasing number of women are calling on a full beauty squad – in the delivery room. The after-birth photo of the newborn and their mother is often shared across social media, sent to long distance friends and loved ones and even framed for the home. So is this trend outrageous or understandable?

One woman, Donna Yip, was all for the after-birth beauty makeover. The New York Times spoke with Yip, a lawyer living in New York’s financial district who’s delivery room hosted a table for medical equipment and another full of flat irons, brushes and make up from Julien Farel Restore Salon & Spa. The salon sent over Jackson Simmonds who waited to attend to Yip after delivery. Yip is not the only women who had this smart (or over the top) idea either.

Julien Farel told the Times he has seen a 200 percent increase in after-birth bookings in just the last three months. An on-demand beauty app, Glamsquad, has noticed a 30 percent increase in the last six months and Stylebookings.com sends an average of five stylists to maternity rooms a week.

“I think someone realized, ‘Why should I not look good for that great picture that I’m going to show everybody, the first picture of my child?’ ” Joel Warren told the Time. Warren is an owner of the Warren-Tricomi salons from which Yip scheduled.

Lisa Schavrien, an obstetric nurse at NYC’S Lenox Hill Hospital, said she now keeps a list of hairstylists from close salons in her phone for the the mothers she helps schedule in-room appointments. Schavrien schedules at least five to 10 each month.

We often see celebs from Kelly Rowland to Ciara appear right after giving birth in amazing shape and of course as beautiful as ever. But are these realistic expectations for a new mom? Is it too much pressure? Will we have to purchase gift cards to salons for expectant mothers to have technicians awaiting their bedside before any photos are taken? Sometimes, we get so caught up in the image we forget to enjoy the moment no matter how unattractive it may be.

According to some, there’s something positive about these perfectly crafted photos.

“It’s really important that you feel good, that you don’t look in the mirror and say, ‘Oh, my God,’ because having a baby is like running a marathon,”  said NYC salon owner John Barrett. “Just feeling ‘I look normal’ afterward is such a nice thing. It’s good for the psyche.”

Do you think these in-room beauty appointments are a great idea or do they take away from the sacred first moments?

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