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I’ve never been really good at the whole makeup thing. While I have bought and received quite a few beauty products, I do my best work with simple mascara, some eyeliner, or a vivid eyeshadow if I’m feeling daring. But if you get your beauty inspiration from the talented vloggers on YouTube, then you know there are people out here who really do this. They can not only make themselves, and others, look great, but they can also get really creative. Pulling off looks you and I wouldn’t even have considered or dared to try.

Enter the gifted makeup artists who are taking part in professional beauty brand NYX Cosmetics’ The FACE Awards. This is the makeup line’s fourth year doing the competition, which seeks out the Beauty Vlogger of the Year. They also celebrate the many online makeup artists who share their expertise with fans and followers on YouTube. Those same fans and followers, as well as others, like you, vote to decide who gets to move on.

The initial pool of people who submitted videos to get in the competition started at 3,000 and eventually was narrowed down, somehow, to the top 30. After multiple voting phases where contestants were asked to transform themselves into timeless beauties and then ghouls (“Paranormal Activity”), the competition is now down to 11 people. They have made themselves up as mermaids and mermans for this third voting phase and put together well-edited, creative videos that are tutorials on how you can get their innovative look. Voting for this third stage of the competition ends tonight at 11:59 P.T.

Whoever is voted to go through to the final phase of the competition, the final six, will be flown to Los Angeles to battle for the grand prize: $25,000. The winner will also get $1,000 worth of NYX cosmetics, and an industry consultation with a corporate sponsor. Score!

But winning the grand prize won’t be easy. Contestants will have to create a look that will be judged by an expert panel and scored.


I just had to get in on this, even though, as previously mentioned, my skills with brushes aren’t that amazing. But with the help of deputy editor Brande Victorian, whose makeup is always on fleek, we tried a few different looks using some of the exact same makeup the contestants were given for the competition. We didn’t have the time or the skills to try a ghoul and mermaid look. But we did a little somethin’ somethin’ with their amazing and colorful products (seriously, pink mascara?!), which you can see below.


If you had to vote for me, hopefully, you would give me high scores! But it’s okay if you wouldn’t. Besides, you should save your votes for the top 11 contestants in The FACE Awards competition. Again, voting for their looks ends at 11:59 P.T. tonight. Get on it and support your favorites! We will too. And continue playing with this makeup, of course.

If you’re interested in trying out any of these awesome products, they’re available at Target and Ulta. And, of course, on the NYX Cosmetics website.


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