Amazon and IndieGoGo Offer New Services For Budding Entrepreneurs

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In 2013 U.S. entrepreneurship hit a 14-year high and has steadily grown since. From DIYers on Etsy to business consultants more and more people are finding their place in the entrepreneurial market leading more businesses to target these new CEOs.

Crowdfunding is one resource many startups seek as they secure funding for their new venture and IndieGoGo is making changes to become the go-to platform for entrepreneurs. The site is currently awaiting a federal ruling on equity funding that would allow those donating to crowdfunding projects to give money is exchange for equity instead of the often “name mention” on the site or product.

Indiegogo co-founder and CEO Slava Rubin spoke with The Huffington Post on the changes, stating that the move would open up investing to a larger population and allow investors to hold a stake in new start-ups.

Last month, a provision under the JOBS Act allowed start-ups to raise up to $50 million from non-accredited investors and IndieGoGo is changing its set up so users can benefit from the new rules. The platform has also set up “IndieGoGo Life” offering fundraising with no fees for personal services such as medical fees or community projects.

But IndieGoGo is not the only site making changes to better serve entrepreneurs. On Tuesday, Amazon announced a new service, Amazon Launchpad, making it easier for startups to launch, market and distribute product to Amazon customers globally.

Amazon is offering their retail expertise and infrastructure to help startups market their business and drive sales.  The program includes custom product pages, a marketing package, and the use of the company’s global fulfillment network.

Amazon vice president Jim Adkins spoke of the rapidly increasing startup community and how the company hopes to play a part.

“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it… For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

The new service will offer startups brand development, customer reach and global expansion and IndieGoGo has already partnered with the Amazon Launchpad to help tell the stories of startups seeking funding and those who now have a product to show for it.


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