Celeb Fashion Lines That Flourished Fast And Then Failed
It’s inevitable. Once a celebrity gets praised for their style or starts a trend, they immediately venture into fashion. Too bad these style ventures didn’t last very long. RIP to these celeb fashion lines. They were (kind of) cute while they lasted.
Fetish by Eve
Fetish was created in 2003 for the fashion-obsessed but cash-strapped urban female market. The brand attempted a relaunch in 2008 and eventually folded. Eve formally shut down her clothing line in 2009.
Vokal by Nelly
Nelly started selling his streetwear line soon after signing with Universal Records. Vokal made more than $20 million in 2002. Who knew? The website is still live, although it hasn’t been updated in years.
House of Deréon
“Couture. Kick. Soul.” was the tagline for House of Deréon. Unfortunately, fans decided to move on to other brands, leaving the Beyoncé and Tina Knowles’ line to live on only in song lyrics. The junior’s line discontinued in 2012.
LL Cool J for Sears
Hoping to snag some dollars from the multicultural market, Sears enlisted the help of LL. He helped put together a streetwear line in 2008. But after failing to make waves, it was done with by 2009.
Sweetface by Jennifer Lopez
Long before her current attempt at a fashion line, Jennifer Lopez had Sweetface. The brand was expected to bring in $200 million in sales and was sold in Kohl’s. Sadly, it was discontinued in 2009 and the company behind the short-lived line failed to follow through with plans for a relaunch.
Benjamin Bixby by Andre 3000
It’s true that Andre 3000 is on some next level ish. His clothing line Benjamin Bixby epitomized the ‘dandy’ style of dress for men. This line probably would have found success with “classic” men had it been created in recent years. But after coming to life in 2008, if came to an end a year later.
Soji Hats by Common
In 2007, Common debuted his premium line of hats. This line likely failed to have success as a result of not being widely available. Soji was sold only in Italy and SoHo and eventually folded in 2009.
Outkast by Outkast
How does a group have a clothing line and not wear the clothes? That’s what happened with Outkast Clothing, and it definitely contributed to the demise of the brand in 2005.
Bushi Sport by Busta Rhymes
Launched in 1999, Bushi Sport had way too many meanings: “Japanese warrior,” “Brooklyn’s way of saying bourgeois,” and “couture meets the street.” Too much going on with the name, and not enough happening with the clothes. Bushi came to an end in 2000.
Pastelle by Kanye West
Leave it to Kanye West to tease a clothing line for nearly five years, only for it to never materialize. It was a ghost fashion line with zero fashion. Well played, Kanye. Well played. It fell apart on the 35th of Nevruary.