Nike Under Fire For Law Enforcement Appreciation Sale

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Nike is in hot water this week for offering a 30 percent discount to law enforcement officers on Wednesday. They did this in honor of ”Law Enforcement Appreciation Day,” which is a part of National Police Week. Officers who showed their badges at Nike and Converse retail stores received 30 percent off of their purchases.
According to, in 1962, President John F. Kennedy signed a proclamation which designated May 15th as Peace Officers Memorial Day which started as Police Week. Currently, tens of thousands of law enforcement officers from around the world converge on Washington, DC to participate in a number of planned events which honor those that have paid the ultimate sacrifice.

Amidst all that’s going on with police brutality did Nike make a wrong move by honoring the officers? Many took to Twitter to show their disappointment with  hashtags like #BoycottNike.

According to BET cultural critic Dream Hampton tweeted “I support #BoycottNike because I’m feeling punitive. We can’t punish killer cops. We can’t punish the media who criminalize black corpses… “But Blk ppl have had a long relationship w/Nike. And Nike said F**k Your Black Lives & your demands to not be slain. They can be punished.”

And another tweet with a picture of burning Nike sneakers said:
Black Intifada @Akhenaten15 @nikestore is what it is because of Black America and yet support our murder? #BoycottNike #BurnNikeDay0520

Nike released a statement in response to some people’s disappointment standing behind their sale that they have been holding for more than 10 years.

“Nike has held discount days in its stores for first responders, including law enforcement and the military, since 9/11,” Nike said in a statement. “Nike has no intention to offend anyone, nor to imply that we are insensitive to the serious and important issues between law enforcement and black communities in America. We care about and support efforts to continue discussions to create positive change and bring equality for everyone in our society.”

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