No Justice, No Profit: Leaders Plan Black Friday Boycott

November 25, 2014  |  

The Justice for Michael Brown Leadership Coalition and clergy leaders have declared a boycott of this year’s Black Friday, calling the boycott “No Justice, No Profit.” The boycott is set to begin this Thursday as leaders are urging the community not to shop from Thanksgiving day to Sunday.

“Until this nation begins to place value on Black lives, there will be no value placed on this business because Black lives matter,” Coalition member Dacia Polk told the St. Louis Public Radio.

Celebrities, including Tyrese Gibson and Russell Simmons have shown their support for what is also being called “BlackOut Black Friday” on both Twitter and Instagram. The planned boycott is starting to pick up steam as the message is spread across social media with hopes the community unifies.

While activists are asking for full participation, they have noted that Black owned business are excluded from the boycott and urging those involved to shop with local Black businesses if they choose to shop over the weekend.

These sentiments aren’t new, standing amongst the marches and protests in New York City many participators, both young and old, shared the idea of pulling the Black dollars from the economy until justice is served.

“They don’t care about our pain so in that spirit we are asking businesses to put political pressure on the political leadership to do the right thing,”  said Coalition member Zaki Baruti.

There has been some push back witnessed across social media with comments voiced that the demonstration will further the divide of races and businesses were not involved in the shooting.

These statements are ones many activist expected and have said the boycott is to show the power and unity that can be forged in the Black community, to show that society will not go on as normal and to put pressure on these big businesses to address policy makers.


Will you be boycotting Black Friday? Why or why not?

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