Instagram has become a great platform to network, conduct and promote businesses, both big and small. With this new innovative way of handling business being in it’s early stages of action, there are a few things that need to be addressed to users. The surge in entrepreneurship has increased the amount of business practices taking place on Instagram. To entrepreneurs that have been conducting business years prior to the invention of Instagram, it’s pretty much politics as usual.
But, the new budding business owners are pretty much learning as they go and making a few mistakes along the way, with an audience sitting and watching their every move. When managing business matters on social media, Instagram specifically, there are a few do’s and don’ts to keep in mind. Here are 7 Instagram business etiquette tips to remember!
Professionalism speaks volumes for both you as a business owner and the integrity of your company. It is a skill learned and should eventually be mastered for the longevity of your business. When handling your matters on Instagram, it is best to remain in the best light by addressing matters with patience, honesty and respect. Being professional will separate the real from the pretend, showing your followers and potential customers that you value their presence.
Email should be the tool used when contacting another professional for a potential partnership, interview or just a formal conversation. When given the personal and/or business email address, the recipient is aware and open to being contacted. The sender should be patient in knowing that you will get a response when time permits for the recipient. Commenting on their Instagram page stating “I emailed you.” or “Did you get my email?” will not make them respond any faster. A great way to get their attention would be to send a follow-up email a few business days after your initial email.
Being polite to followers, clients and potential customers is extremely important. You should always want to treat people with respect, just as you would like it in return. Coming off as rude or unappreciative when geared towards your business is a major turnoff. No matter how many times you get asked a specific question, or if you’ve stated the obvious and it may have gotten overlooked, remain courteous. If that’s not a quality that you possess, like the old saying goes “If you don’t have anything nice to say, just don’t say anything at all.”
Instagram works as an open forum to see people at their brightest and best. When following someone that has a level of success that you might admire, it may inspire you to want to work with them in some form; mentorship, assistance, partnership, etc. It may be best to run an idea by the person of interest to get their feedback and feelings about a particular idea. Business ideas are not always mutual. You should never pressure someone into working with you. As well as with promoting your business, never force your products or services onto anyone. If they like what you have to offer, let them become interested on their own.
Don’t Take It Personal
Business is never personal. If someone comments negatively about your business, don’t take it personal. I know it may be one of the hardest things to do, since you’ve put your blood, sweat and tears into your dreams. You have to take a step back and understand that you cannot and WILL NOT satisfy everyone. Everyone has an opinion, although you may not want to hear it all of the time, but Instagram offers the platform for many to do so. Approach a situation in this matter with thick skin and keep moving forward!
Don’t Be A Copycat
Imitation is not the highest form of flattery. Be original! It’s okay to find inspiration and draw from it, but outright stealing and being a copycat is a major NO for businesses. With the extreme amount of users on Instagram, it is hard to keep track of individuals that do so. Stealing someone else’s photos, slogans and logos is completely unprofessional and tacky. Stay motivated by your own personal goals and everything else will successfully fall into place!
Separate Business And Pleasure
If you’re promoting a business on Instagram, but you’re having a hard time deciding on what’s appropriate to post, you may need to separate your business from pleasure. It would be best to have a private personal page, to post any and everything that your heart desires. Along with a public professional business page to manage and conduct your affairs with clients and customers. Keep matters in their appropriate places and you’ll never have to worry about making that decision again!
Mia Ray is fashion blogger, fab mom of two and momtrepreneur. Ray started her fashion blog Confessions Of A Glam-Aholic in November of 2009 and is now in her fifth year. But it isn’t just her fashion savvy we’re obsessed with, it’s her do-it-all, can-do attitude that is contagious. From getting in a good workout it, starting a hair line, designing fashion totes or running after her adorable nine-month-old Santana – Ray has a garnered a few gems along the way. Follow her on instagram at MiaRay.