More than ten years ago, Dove started a groundbreaking conversation about real beauty in an effort to create a world where beauty is a source of confidence, not anxiety. The global beauty brand believes that everyone can make a positive impact on a girl’s self-esteem; in fact, Dove research has shown that when girls have a positive role model, they are less likely to let anxieties about their looks hold them back.
Launching this week, the new Dove: Legacy campaign encourages women to express their beauty with confidence, since female role models play such an important part in how girls perceive their own beauty. Legacy, a short film, spotlights how women can pass down positive feelings of beauty to a girl in their life, just in time for the 5th AnnualDove Self-Esteem Weekend taking place at the United Nations.
The Legacy film explores how important it is for women to see the beauty in themselves, and the impact they have on the way the next generation views their own beauty. This is powerfully illustrated by mothers and daughters who each wrote two lists: what they like and do not like about the way they look. The film draws on a range of experiences and unique stories from several mothers as they share their lists. Ultimately, it is revealed that the daughters’ lists are remarkably similar to their mothers’, emphasizing how connected girls are to their role models and how feelings of beauty can be passed on to the next generation.
“Whether a mother, aunt, coach, teacher, or sister, all women can set a positive example for the next generation by expressing their own beauty with confidence,” said Jennifer Bremner, Director of Marketing, Dove. “Dove has long been dedicated to fostering positive self-esteem in women and girls, and we invite all women to join us in making a difference to the next generation by ensuring their own beauty legacy is a positive one.”
Celebrating our Beauty Legacies at the 5th Annual Dove Self-Esteem Weekend
Dove will celebrate our beauty legacies at the kick-off to the 5th Annual Dove Self-Esteem Weekend (October 10-12) at the United Nations on October 9. The brand will ignite an inspiring conversation on beauty legacy and self-esteem with Jess Weiner, Dove Global Self-Esteem Ambassador, Ruby Karp, an influential voice on girls’ issues and social media, and Gabi Gregg, body image role model and blogger behind the site Gabi Fresh. Jess Weiner will also lead an empowering self-esteem workshop for girls from Dove partner organizations including Boys & Girls Clubs of America, Girls Inc., and Girl Scouts of the USA.
Everyone Can Get Involved
Dove believes all women have a role to play in setting a positive example for the next generation by expressing their own beauty with confidence. Women who want to join the Dove Self-Esteem Project and participate in the 5th Annual Dove Self-Esteem Weekend can do so in several ways:
- Watch Legacy at www.Dove.com/Legacy and tell the world who you #FeelBeautifulFor on Facebook, Twitter, and Instagram
- Visit www.Dove.com/Legacy or Facebook.com/Dove for more information on the 5th Annual Dove Self-Esteem Weekend, to access free self-esteem tools and resources specifically created for moms, mentors and teachers to motivate and inspire young girls, to locate events at local retailers, and more
- Add ‘Dove’ on Snapchat to take part in a full week of exercises aiming to explore self-esteem and build confidence