Brand New: Your Hair Is Your Brand, No Apologies

September 10, 2014  |  

For the past few years I have been struggling with my hair. Although it was always natural, somehow I never felt polished professionally or sexy when my hair started to grow into an Afro so I kept it short.

I know, black women and our hair, when will it end? Your hair is more than follicles and strands – it’s your brand. Hair to a black woman is pride, confidence, love and power; most importantly, it tells a story.

As you can see from my videos, I am (now) in a loving relationship with my hair, however it has taken me 47 years to get here. Once upon a time, I was in a quandary over how best to present a polished image. Is my natural hair projecting a polished image along with my wardrobe?

A polished image is defined as a well-put together style, which reflects and captures the essence of who you are with confidence and grace. It means dressing appropriately for the right environment and having a professional appearance.

“A well-conceived image from head to toe is a polished look, and that all depends on industry, environment and individual,” says Cheryl Ann Wadlington, creative director of Evoluer Image Consultants ( Confidence and know-how are important but appearance matters more. Brand confidence is how you speak, walk, talk, dress, hair and attitude – all has to be packaged with a winning look.”

Bottom-line: Loving your personal brand is a journey. Authentically the brand became stronger, as my confidence and acceptance of self evolved.
I released society “standards” of what a polished image is and worked on my personal definition of brand confidence. Confidence is from within, it doesn’t matter what style you are rockin’ or the texture of hair. Believe and know that.

Karen Taylor Bass is a best-selling author, PR Expert and understands that life only gets better when you press RESET. Follow her @thebrandnewmom.

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