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August 28, 2014  |  

Chipotle lovers, we have good news: the food chain not only has plans of continuing to expand (they recently added the Asian food chain ShopHouse and the pizza chain Pizzeria Locale to their roster), but their overall goal is to completely replace traditional food chains like McDonalds and Burger Kind all together. “The predominant goal [for traditional fast food chains] is the cheapening of the raw ingredients, the automation of the work such that anyone could do it… so that they turn over their employees without any care for them, where it’s a game of value meals and cheapening the food experience,” Chipotle co-CEO Monty Moran said in an interview. “That is traditional fast food and we think that’s going away,” he added. “We, and others like us, will replace that.” Still, at the moment, Chipotle is a tiny fraction of the size of McDs. The burrito chain has 1,700 locations that generated $3.21 billion in revenue last year, while McDonald’s, by comparison, has 35,000 outlets worldwide and revenue of $28.1 billion.

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