Creating Your Brand Team: Who Is Your Hype Man?
“You are tired of living like a butterfly without wings
Each night you pray for only guidance
But, this one night you pray for a team
A team filled with love and visionaries
Really pray tonight and make certain you pray for a hype-person to get the crown amped before you get on stage and live your dream”
(Words by Karen Taylor Bass)
There is a reason that rappers, entertainers and comedians have an opening act ala hype-man or hype-woman. This person has the task of warming-up the audience and getting the crowd excited for the main attraction. As a publicist for over 20 years, I have witnessed entertainers during their peak and valley. Just like us, they are vulnerable, shy and insecure. And, that is why people in the spotlight have a hyper-person on their team.
The hype-person is an integral member on a winning team; this person believes in your vision, understands what it takes to become successful and wants your magic to shine so they can too. Who is your hype-man or cheerleader?
Who is going to push you to take center stage when you are content with being in the background? Who will push you to fly like a butterfly and soar?
As you prepare your brand, think about creating your brand team – make certain to take stock of the people in your circle. Who will push you to fly like a butterfly and soar? Who can join your team to warm-up the crowd so you can be your best, do what you do best and share your brand with millions authentically?
Karen Taylor Bass is an award-winning PR Expert, best-selling author and mom rediscovering her passion one moment at a time. Follow her at @thebrandnewmom (twitter.com/thebrandnewmom).