Creating Your Brand Team: Who Is Your Hype Man?

July 30, 2014  |  

“You are tired of living like a butterfly without wings

Each night you pray for only guidance

But, this one night you pray for a team

A team filled with love and visionaries

Really pray tonight and make certain you pray for a hype-person to get the crown amped before you get on stage and live your dream”

(Words by Karen Taylor Bass)

There is a reason that rappers, entertainers and comedians have an opening act ala hype-man or hype-woman. This person has the task of warming-up the audience and getting the crowd excited for the main attraction. As a publicist for over 20 years, I have witnessed entertainers during their peak and valley. Just like us, they are vulnerable, shy and insecure. And, that is why people in the spotlight have a hyper-person on their team.

The hype-person is an integral member on a winning team; this person believes in your vision, understands what it takes to become successful and wants your magic to shine so they can too. Who is your hype-man or cheerleader?

Who is going to push you to take center stage when you are content with being in the background? Who will push you to fly like a butterfly and soar?

As you prepare your brand, think about creating your brand team – make certain to take stock of the people in your circle. Who will push you to fly like a butterfly and soar? Who can join your team to warm-up the crowd so you can be your best, do what you do best and share your brand with millions authentically?

Karen Taylor Bass is an award-winning PR Expert, best-selling author and mom rediscovering her passion one moment at a time. Follow her at @thebrandnewmom (

Trending on MadameNoire

Comment Disclaimer: Comments that contain profane or derogatory language, video links or exceed 200 words will require approval by a moderator before appearing in the comment section. XOXO-MN