Olivia Pope Style: Scandal And The Limited Launch New Clothing line
This past Halloween, we saw many women dressing up as Olivia Pope, the beloved star of ABC’s Scandal, and constantly imitating the stylish looks sans holiday. Now, ladies will have more than just a costume made from their closest to dawn themselves in. From her infamous white coat to envy-inducing suits, the “Scandal” look will hit stores this Fall as ABC Studios partners with The Limited stores this fall.
Star gladiator Kerry Washington and costume designer Lyn Paolo joined forces with Elliot Staples, Limited’s head of design to produce a number of looks that evoke the signature Olivia Pope persona. The deal represents a major leap in the possibilities of brand extensions as primetime tv carves out space in the retail game.This isn’t Washington and Paolo first time collaborating. The two partnered to design window displays for Saks teasing the third season of Scandal.
Not only are we loving this new concept, but we also love the prices. Items start at $49 to $248 for the 42-piece collection of tops, pants, jackets and outerwear. However, we’ll have to wait till September 22 for the items to hit shelves. The date coincides with the fourth season of the Shonda Rhimes produced drama.
“By creating a line inspired by the show, we are introducing a collection that embodies the elegance and power of the Scandal aesthetic for real-life gladiators and everyday fashionistas,” Washington said. “The collection is a nod to our devoted fans, to fans of fashion and to women everywhere who are inspired to boldly pursue their passions and look good while doing it.
“People who love the look of the show can now step into this world in a way that is affordable and accessible because not everybody can afford to have the clothes they see on the show,” said Washington to Women’s Wear Daily.
The Limited’s chief executive officer Diane Ellis said, “Her character represents a confident, powerful, but real and kind of vulnerable woman. Our sophisticated professional can really relate to that. She’s dealing with crisis, scandal and a life that is very complex and challenging, not maybe to the extent [as Olivia]. I don’t think our typical client is having a relationship with the president. But she’s dealing with her own version of complexity and juggling a young family at home and perhaps a career. The appeal is at the same time she always looks fabulous.”
Will you be shopping the “Scandal-look” this Fall?