Mama @ The Junket: THE LEGO® MOVIE™ Movie Spells Visual Roller Coaster

February 6, 2014  |  

Are your seat belts on? Are the kids strapped in? In 5, 4, 3, 2 ….we are going on an energy packed trip to LEGOLAND.  And right after that journey, we are going to make a curve into The LEGO Universe, which fans can tap into on Friday, February 7th!!

Two weeks ago, I was offered the opportunity to fly out to San Diego to visit LEGOLAND Parks, which is located in Carlsbad, CA, for not only a cool press junket with a gamut of A-Listers , but also for an amazing getaway packed with kid-friendly rides dazzled around amazing LEGO structures. The trip was designed to bring me into the world of all things LEGO. And when I say all things building blocks, I mean – elaborate elephants and giraffes, flowers, and even a mini New York City!

The LEGOLAND trip really got me into the mindset of a child whose imagination runs free. With so many possibilities to create and explore at the theme park, I’m not surprised that THE LEGO MOVIE offered the same experience – to wonder and to imagine.

Drum roll…THE LEGO MOVIE opens up with a visual bang!!!  Every inch of the screen bleeds with color and 3-dimensional depth. Clearly the visual component matched with the energy of the voiced-actors was a savvy approach from the directors; Phil Lord and Christopher Miller (Cloudy With A Chance Of Meatballs + 21 Jump Street), who were inspired by the ‘brick films’ that fans had created online.  Both lovers of LEGO’s since children, Lord and Miller knew in order for this film to be successful, they had to remain true to LEGO’s functionality and edge, remixed with intensity and motion. You will get what I mean once the film opens.

What better way to connect with children than through the playful relationship and often drama-filled interactions between characters.

Vitruvius, played by seasoned funny man Morgan Freeman, brings out the authoritative humor, Wyldstyle, played by witty Elizabeth Banks brings out the b-girl edge, Batman, played by ‘the voice-over go-to-guy’ Will Arnett, brings out the super cool macho-ness (he also noted at the junket that his voice was the only way that he could pay the bills in the past), Emmett, played by Chris Pratt, brings out the rational side in all of us, and President Business, played by the frenzied and anxiety stricken Will Ferrell brings out the orders!

Collectively, the group bring to life the super awesome vibe of THE LEGO MOVIE (and trust me you will hear that word on rotation). They show in their own way how teamwork can make dreams work.

Stars: Morgan Freeman, Elizabeth Banks, Will Arnett, Chris Pratt , Will Ferrell

Mommynoire Grade: A+ – an absolute must-see! 

Peep one of the trailers here!

Take a peek at some of Mommynoire’s favorite images from the film! Which is your favorite?

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