Don’t feel like shelling out $200 for your little one’s Christmas or Easter outfit? No problem. Now, you can pay about $65 for the same tiny Crewcuts suit (retail $398) or Versace dress (retail $352), thanks to Borrow Mini Couture. Is it us or is this site doing the most?
Here’s how it all started. Mom Heidi Leiseke wanted to get her 1-year-old son a nice suit for a wedding and couldn’t find what she wanted for under $300. She coughed up the money but she wasn’t happy about it—so she decided to start a pint-sized version of Rent the Runway that lets the most style-conscious parents give their little ones designer threads for special occasions.
But if it’s something a kid is going to wear to aunty’s wedding once, is the rental price really worth it? Lieske told the Baltimore Sun yes:
Lieske acknowledged the potential draw of cheaper name brands, but she thinks working parents’ need for speed and convenience works in her favor there. It’s not easy to find a lot of special-occasion children’s outfits in one place, she said.
Sounds like a risky business. Parents know their kids grow out of their clothes almost as soon as they turn around, and if they’re not growing out of them, they’re spilling things on them. But Lieske thinks she’s on to something:
She figured out that it was better to offer free shipping both ways than charge customers a bit less and make them pay for one of the deliveries. And insurance to cover minor stains and tears now comes included, rather than as an optional add-on.
That’s all well and good but the fact is, where do kids really have to go? Most parents just want to get kids dressed warmly enough to go out. Cute clothes are wonderful, but when most toddlers’ playdates don’t get more sophisticated than finger painting, why would parents want to spend that much?
Despite what we think, there are actually people paying the money for these kiddie couture pieces: “So far, so good. Rentals jumped about 50 percent after the redesigned site went up with an expanded line of clothing, Lieske said. She’s up to 30 designers offered now.”
Must be nice. It just seems like even if you got it like that, there are other ways to spend money. Mommy works hard; she should get a Sonia Rykiel first.