Designer Locker Decor: The Latest in Stuff Your Kids Don’t Really Need
The first day of school for kids means new teachers, new supplies and a new locker. And for as long as there have been lockers, there have been kids sprucing them up. But once again, some parents have gone too far. According to the St. Louis Post-Dispatch, companies have jumped on the locker decoration market and created a frenzy among mothers and daughters. The demand is so high for some that there have been some mothers fighting in stores over the latest gadget for baby’s locker. When did parents get so involved in this school-day rite of passage?
The most popular stuff for lockers comes from LockerLookz, a company founded in 2010 by Christi Sterling and JoAnn Brewer. The two moms from Plano, Texas made custom locker decorations for their daughters as they were entering the sixth grade and when those designs got popular at school, they decided to turn it into a business. Soon, the factory in China couldn’t keep up with the demand and mothers and daughters were storming stores looking for the mini chandeliers, locker rugs and decals to make their middle schoolers’ lockers like a home away from home. Is it good business? Absolutely. But the whole thing is nuts.
It’s one thing for parents to go to great lengths to track down a Tickle Me Elmo or Zhu Zhu Pet for Christmas, but the locker decoration craze is something else entirely. When we were kids, decorating your locker was about getting creative with what you had on hand. Sure, you might pick up a little mirror or dry erase board from the drugstore, but mostly you had pages torn from magazines and photos of your friends. And there was also an element of doing at school what you couldn’t do at home. My mother wouldn’t allow tape on the walls in our house, so taping my latest celebrity crush to the inside of my locker was a tiny but satisfying rebellion. It was a parent-free space where shirtless men were okay. And it was good enough for me without a mini chandelier.
I get it. Nobody wants their kid to feel left out, and sometimes that means giving into trends. And of course, this isn’t the first time school supplies have created a frenzy–you might remember Lisa Frank from back in the day. But this insanity makes kids feel cool for a little bit while doing them a disservice in the long run–they lose a great opportunity to be creative.
Do you help your kids decorate their locker?