Girl Goes to South Africa to Find Her Own Beauty in the Documentary “Imagine a Future”

July 8, 2013  |  

“My Black is Beautiful is a bit gangster,” said Beverly Bond, founder of Black Girls Rock! and executive Producer of the new, inspiring documentary “Imagine a Future”, sponsored by P&G’s “My Black is Beautiful” campaign. Bond joined by co-directors Lisa Cortes (Academy Award Nominee, “Precious”) and Shola Lynch (Director of “Free Angela Davis” and “All Political Prisoners”) for a Q&A after the intimate screening held in New York City. The trio answered a series of questions from moderator Michaela Angela Davis and an audience of their peers which included esteemed guests like Jodie Foster, Gabourey Sidibe, and Tai Beauchamp.

The documentary follows Janet Goldsboro on her first journey to South Africa. Janet, a former attendee of Beverly Bond’s Black Girls Rock! summer camp was selected to embark on this trip of self-discovery; her mission is to discover her inner beauty and to redefine what black beauty means to her. While on her journey she shares her candid and often emotional accounts of how she was treated as a young woman by family and friends for being of a darker skin tone. Throughout the documentary there is also commentary from black women of all ages who have made an impact on the images of black women in media, including Olympic champion Gabrielle Douglas, Niki Taylor, Tatyana Ali and more.

This 30-minute film is part of the mission of Black Girls Rock! to change the perception of black women in media. “When I set out to start Black Girls Rock! it was to fill a void. It’s equivalent to the Black Sheep song when they say ‘this or that?’ Black Girls Rock! was the ‘that’, the alternative to what I was seeing in media at the time,” explained Beverly Bond.

“Imagine a Future” is not just one black girl’s story, but a story of womanhood and coming of age in an environment that fosters negative images about black women and their beauty. The film is educational and eye opening for all who view this documentary. Girls and women of all races should have the chance to see it. Lisa Cortes agrees. “Knowledge is power. We come to our identity and self love because of an intimate knowledge of our culture. I hope this documentary will help to fuel a conversation around beauty and be a catalyst to empower and connect black women around the world.”

In a press release P&G’s Associate Marketing Director, NA Media and Multicultural Marketing, Lauren Hoenig stated, “Our hope is that this documentary will aid in altering the current perceptions, conversations and societal implications that come with negative self-image and low self-esteem of young black girls. Through the “Imagine a Future” initiative and partnership with organizations UNCF and Black Girls Rock!, P&G continues to reinforce its long-standing commitment within the multicultural space and desire to facilitate a community wherein black women everywhere can change the conversation and help us create a beautiful future for young black girls.”

See the trailer here

The documentary aired last week on BET but is available for viewing on the MBIB YouTube page.

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