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Even after New York City was criticized earlier this year for its anti-teen pregnancy ads, another major U.S. city jumps in. NBC reports that Chicago, a city with one of the highest teen pregnancy rates, released a new campaign that’s definitely, um, eye catching.

The Chicago Department of Public Health’s new posters show teen boys with large pregnant bellies. The tagline reads, “Unexpected? Most teen pregnancies are.” Teenagers are then advised to “use condoms. Or wait” in order to prevent pregnancy and are then directed to The site provides teens with information about sex and relationships.

The campaign is already considered a success because it gets people talking, and we can see why. You’ll definitely do a double take when you see a boy with a big baby bump. Similar photos were used in Milwaukee and they were also well-received. Health department officials say the main goal of the campaign is to really stress that teen pregnancy isn’t just the girl’s responsibility or bad luck. Posted in public areas like bus shelters and train stations, the Department of Health is targeting areas near high schools and neighborhoods with especially high teen pregnancy rates.

Do these ads work?

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