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Starbucks is spearheading a business coalition to help hire 100,000 Americans youths who have been shut out of the job market. Named the 100,000 Opportunities Initiative, Starbucks CEO Howard Schultz created it to help those ages 16-to-24 who are not employed or in school. Economists refer to this group as “disconnected youth.”

Schultz who was raised in housing projects in Brooklyn, pledges to hire 10,000 of this youth group by the end of 2018. Along with executives from 16 other companies, the new hires will be given apprenticeships, internships and part-time or full-time jobs. The other companies that are a part of this initiative are: Alaska Airlines, Cintas, CVS Health, Hilton Worldwide, HMSHost, JCPenny, JPMorgan Chase, Lyft, Macy’s Microsoft,, Potbelly Sandwich Shop, Taco Bell, Target, Walgreens and Walmart reports USA Today.

Schultz told the USA Today:

“What we’ve learned over these last many years is that rules of philanthropy, the rules of engagement have radically changed. You really have to build a coalition of like-minded organizations and people who have the kind of experience and skill base and local knowledge to tackle a problem as complex as this.”

The coalition will host its first job fair in Chicago on August 13 and Schultz recruited Common to lead a discussion with the job fair attendees. The coalition has also set a goal to hire 1,000 youths from the fair, 200 of those hires will be on the spot.

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