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At some point, you really have to question whether or not people were born with a common sense chip missing, or just think certain behavior is okay.

You don’t have to scroll through social media very far to see celebrities and other public figures making headlines for all the wrong reasons. Donald Trump must now eat all the words coming out of his big mouth over unthinkable comments regarding Mexico and its people. Needless to say that didn’t go very well with the general public — or advertisers and business partners for that matter — with more and more people cutting ties with the presidential hopeful.

And then there’s Ariana Grande who just recently shot herself in the foot over a video that shows the pop crooner licking donuts at a business and yelling “I hate America.” Not only are police and health inspectors investigating the matter, but Grande had to cancel an upcoming performance at the MLB All-Star Game concert.

Speaking of shooting something off, can we talk about New York Giants defensive end Jason Pierre-Paul? Even if you don’t watch professional football, by now you probably heard of some fool who lost a $60 million contract from playing with fireworks. Just let that one sink in.

Not to be outdone by anyone’s foolishness is Paula Deen, who was on her way to making a comeback after a horrific racial scandal — can throw that out the window. Did y’all see her son dressed up in brownface? How dreadful.

Let this be a lesson to all of us that what you do both in and out of the office can be bad for business. This doesn’t mean you can’t enjoy life, but you really must ask yourself whether or not certain decisions can tarnish your brand. Anyone can have the best ideas but will find it very hard to see success once professionalism goes out the window.

Even things you put up on social media can come back to haunt you. Just ask Iggy Azalea whose career practically crumbled with the help of controversial tweets. The “Fancy” rapper has been accused of making racial and homophobic rants that had many of her fans jumping off the bandwagon.

You can call people oversensitive these days or folks being reckless with their words and actions. Our world is one centered around modern technology that will screenshot each and every moment in time for a later occasion. Certain things just aren’t worth it and probably are best left for a journal no one can find.

I try to remember this with my day-to-day hustle. Granted I’m not on any of these celebrities’ levels, but a sister needs her coins and can’t afford to lose them from lack of professionalism. From the time I wake up in the morning to when it’s time to go to bed, I always think of myself as a representative of my brand — and you should too (well, for yours). You never know who you’re going to encounter on the streets and how they’re connected to your journey. Do you remember the story of the man who cussed out a recruiter on the train and later had to sit in front of him for a job interview? Luckily for him that man had a sense of humor.

What are ways you try to protect yourself from tarnishing your own brand?

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