Rihanna Used Instagram To Cast Her Accomplices In “BBHMM” Video

July 7, 2015  |  

In order to cast her henchwomen for her acclaimed “BBHMM” video, Rihanna took to Instagram to find the perfect accomplices to work alongside her.

Three months ago she was wowed by a selfie taken by Sanam better known under her @TrustMeDaddy Instagram alias. Rih began to follow the Indian beauty and sent her a direct message saying, “Hey, I have this idea I want to run by you. I think you’re so f*cking rare. Let me know if you’re interested.”

Afterward, the production company who produced the BBHMM video contacted Sanam to confirm casting. Before she knew it, Sanam was flown out to Los Angeles to star in Rihanna’s first co-directed music video.

In an interview with VICE, Sanam shared what it was like working on set and how she plans to use the exposure she received from the video to help with her art career.

VICE: You posted an Instagram snapshot of Rihanna following your account a few months ago. What happened between Rihanna following you on Instagram three months ago, to Rihanna casting you as her co-star in her new video?

Sanam:  I went to work, and I got a DM from her on Instagram. She was like, “Hey, I have this idea I want to run by you. I think you’re so fucking rare. Let me know if you’re interested.” I had no idea what she was talking about. I was just freaking out, because Rihanna is messaging me on Instagram, telling me that she thinks I’m cool. Then I got another message from someone who works for the production company that made the video, and they were like, “We want to put you in Rihanna’s video! Send us an email or give us a call.” At first, I was just like, This can’t be real. This is really weird. I don’t know about this. But I ended up getting in touch with the guy who messaged me and it was all legit. I spent my entire day at work going back and forth talking to them. At the end of the day, they were like, “We just got the confirmation from Rih: We want to cast you, and we want to fly you out tomorrow.” And I flew down there the next day. She followed me on Instagram on a Wednesday night, and then I was in LA on Friday morning. It was crazy.

VICE: It’s already a pretty iconic video. How did they describe the concept to you?

Sanam: For the first few days, I had a general idea of what was going to happen. We’re going to be kidnapping this person and you guys are going to be her henchmen and you just have to be really tough. I think the term they used was “bad b*tch.” When they told me more about the video, I was like, Holy shit. Knowing Rih, I knew this shit was going to be super controversial.

VICE: What was she like in person?

Sanam: She’s so sweet. She was showering us with compliments. She is so fucking real and down-to-earth, which is the corniest thing to say about a famous person, but she really is. When we were down there, the first day I met her, I was like, “How did you find me?” She was like, “I saw you on my Explore page.” She saw that picture of me where I was wearing my nath and my tika. She was like, “I just thought you were so cool, and I was like, I don’t know if I should message her or not. I don’t know if she’s going to be down.” I’m just sitting there, like, “Are you crazy? How could you be nervous to message me?”


To read Sanam’s entire interview, click here.

Further proof that a good IG account can get you a job.

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