Rebranding Tips To Make Your Business Venture Successful

July 4, 2015  |  

There might come a time in your business when you decide it’s time to make a big change. Perhaps you feel a tug in a new direction or different opportunities popping up in random industries.

This was a decision I had to make not too long ago. For eight years, I found myself navigating the world of design that was great for the time being. However, once I got married and became a mom there were so many uncharted areas I wanted to discover that would change my business model. The truth is, we see this all the time with businesses both big and small. While it’s great if you can focus on a main goal, there’s certainly nothing wrong with expansion and redefining who you are.

Evolution can take many forms.

Have you ever considered rebranding your company? It’s not exactly a decision you take lightly. Failure to properly think things through can result in a horrible mistake. Here are a few pointers for those considering the plunge.

Ask yourself who you are. You’ll find it hard to make the necessary changes if you’re unable to define who you are. What is your company’s mission?  What do you stand for? Who is your target market? These are some of the questions you need to ask yourself before you rebrand.

Look for commonalities. Rather than completely wipe the slate clean, see if there are ways to establish continuity. Identify opportunities to redirect former paths in a new way that satisfies today’s needs. This will allow you to attract new customers while staying relevant to former clients from the past. The same also goes for your logo and business name. After all, you worked too hard to throw everything away.

Research growth potential. Just because something sounds good today doesn’t mean it will be ideal tomorrow. Give yourself ample time to research the benefits of rebranding along with setbacks. If you find too many negatives, you might want to come back to your decision at a later time.

Think about costs. You should expect to pay something when you decide to rebrand. Even if you don’t hire professionals, it can still be a pricey endeavor. Be real with yourself when it comes to costs. Unless rebranding is absolutely crucial right now, pace yourself.

Give everyone the proper heads up. One of the biggest mistakes you can do when it comes to rebranding is not tell anyone. That’s a very good way to sacrifice all your credibility and hard work. When it comes to rebranding, keep folks in the loop — including employees, customers and your social media followers.

Speaking of social media, start checking handles (e.g. @nameofbusiness) sooner than later. Facebook will typically allow you to change your business page name and URL , but it will take a little time. No matter what social media platform you use, start getting your followers acquainted with your new brand.

Regardless of how you go about rebooting your brand, continue working. It’s too easy to allow the distraction of behind-the-scenes moves to lower your productivity which in turn, can negatively affect your pocket. You might find sourcing out certain tasks might cost you money, but save you a ton of hassle.

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